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S.I.R.I.U.S.' story  

begins here :

“Hey Siri” 


    Modern technology has infiltrated its way into almost every aspect of our lives. We as humans have begun to learn to mingle amongst the likes of robots and artificial intelligence programs; turning to our phones, watches, search engines or even sometimes our cars to help us answer questions, get directions, retrieve weather data, find information or simply express ourselves. The technological revolution of the 21st century has allowed for breakthroughs in curing diseases, assisting climate change, improving business models, raising awareness, reaching global audiences and heads awe-inspiring innovation. 


    S.I.R.I.U.S. aims to explore the relationship between the ongoing technological revolution and the fashion industry, and how they can impact other industries in their wake. This platform hopes to highlight the beauty of what combining two extremely influential industries can achieve. Maybe it’s about how artificial intelligence can improve a fashion company’s business model or maybe it’s about how two robot arms spraying a model, live, on a runway are capable of telling a story that incites incredible emotion. It is about seeing the future of the fashion industry through the eyes of a tech nerd, business mogul, young entrepreneur, or politician-in-training. It is our hope to articulate collaborative projects between these realms and the endless possibilities that derive from that. S.I.R.I.U.S. is a place where fashion innovation flourishes from understanding its history, studying consumer behaviour, keeping up to date with the newest technological advances, and from having an eagerness to create something hither to unimaginable.


     S.I.R.I.U.S. may stand for "Specialising In Retail Innovation Under Science", but really it's for you, the forward thinkers, the day dreamers, and the ambitious go-getters. SIRIUS receives it's namesake from my pomsky puppy, lovingly named after a book character described as "brave, clever and energetic," and is also the name of the brightest star in the sky. That is what S.I.R.I.U.S. is all about; encouraging the bravery of going against the grain by experimenting with the newest fashion technology that has the potential to create a supernova affect over all sectors of both industries. The possibilities could be endless and life changing. Therefore, we invite you to the S.I.R.I.U.S. platform to join the conversation, gain insight and inspiration, and receive a better understanding of technological fashion's impact on digital design innovation, business strategies, and sustainability.





     Founder, Kristin Wertz

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Sirius Black ALAIA WERTZ

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